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Key Trends in Healthcare Marketing Across India: Effective Healthcare Marketing Strategies
Discover the top healthcare marketing trends in India that hospitals, clinics, and diagnostic labs must adopt to stay competitive and grow in 2026

Raj Sehgal
Dec 16, 20254 min read


Understanding the Impact of DPDP Rules on Healthcare
With the DPDP Rules notified on 14 November 2025, India has entered a new era of patient data governance and the impact on hospitals and diagnostic centres is massive. From purpose-specific consent to stricter data security, retention norms, and cross-border controls, healthcare organisations now face both compliance pressure and a trust-building opportunity. If your hospital, lab, or radiology centre handles patient information in any form, this is a must-read breakdown of w

Raj Sehgal
Nov 20, 20253 min read


Innovative Approaches in Global Healthcare
Innovative approaches in global healthcare are transforming how care is delivered, accessed, and managed. From AI-driven diagnostics and telemedicine to wearable health trackers and precision medicine, technology is bridging gaps in access and quality. Integrated digital health systems, data analytics, and community-based care models are enabling early detection, personalised treatment, and improved patient outcomes worldwide.

Raj Sehgal
Oct 23, 20254 min read


AI in Healthcare Marketing: How Hospitals and Diagnostic Labs Can Gain Edge
Discover how AI and AI Agents are transforming healthcare marketing in 2025. Learn how hospitals and labs can use AI for lead generation, engagement, content, and growth.

Raj Sehgal
Sep 16, 20254 min read


Discover the Benefits of Global Healthcare Strategies
The healthcare landscape is evolving faster than ever. Learning & adopting global healthcare strategies is not just an option but a necessity for organisations aiming to lead and innovate.

Raj Sehgal
Sep 7, 20254 min read


Understanding the Impact of GST Reforms on Healthcare
GST reforms announced in Sept 2025 in India shall have a multi-sectoral and multi-thematic focus & are positive especially for the medical & healthcare ecosystem. The move not only eases the financial burden on patients but shall also improve growth, innovation, and accessibility across the medical landscape

Raj Sehgal
Sep 4, 20253 min read


Go-to-Market (GTM) Strategy for a Diagnostic Center
Launching a diagnostic centre? Don’t just open your doors -open them to the right patients. Discover the GTM strategy that drives real growth.

Raj Sehgal
Aug 1, 20254 min read


How to Ensure Compliance with Healthcare Regulations: A Guide for Indian Hospitals
This article explores the key compliance requirements for hospitals in India, helping healthcare providers stay informed and aligned with current laws and best practices.
From registration and licensing to biomedical waste management and patient rights, hospitals must adhere to both central and state-specific regulations to ensure quality care and operational legitimacy.

Raj Sehgal
Jun 19, 20254 min read


Hospital Commissioning & Operational Readiness: From Construction to Care
Hospital commissioning is the systematic process of transitioning a newly built facility into a fully functional, patient-ready hospital. It ensures that people, processes, policies, and infrastructure are aligned and optimised before admitting the first patient.

Raj Sehgal
May 1, 20253 min read


Inside the Hospital: Understanding the Organisation
From Emergency to Administration—who really runs a hospital? Unpack the hierarchy, roles, and departments that make modern healthcare possible.

Raj Sehgal
Apr 24, 20253 min read


The Importance of a Feasibility Study for Hospital Projects
Feasibility study serves as a blueprint for the hospital's success, ensuring that all aspects of the project—financial, operational & legal

Raj Sehgal
Mar 24, 20255 min read


Why Healthcare Service Providers Need Content? Content Marketing For Hospitals, Clinics & Diagnostic Centers
Today patients are looking for more than just a doctor’s office or a hospital to visit—they want reliable information, trust & connection

Raj Sehgal
Feb 6, 20254 min read


10 Healthcare Trends in 2025 that will impact your health and wellness journey
Discover the top 10 healthcare trends in 2025 transforming patient care and wellness. From AI-driven diagnoses to wearable tech and personal

Raj Sehgal
Jan 26, 20253 min read


Hospital PR: Driving Healthcare Growth and Reputation
From managing reputation and crises to patient education & brand image, learn how strategic Hospital PR builds trust, reputation & growth

Raj Sehgal
Jan 13, 20255 min read


Beyond Marketing: Innovative Solutions to Improve Hospital Revenues and Address Business Challenges
Discover innovative solutions to Improve Hospital Revenues with our healthcare consultancy services & hospital marketing suggestions

Raj Sehgal
Dec 23, 20244 min read


B2B vs B2C in Healthcare Branding: Who’s Winning the Battle for Influence?
Healthcare Branding Branding plays a crucial role in the healthcare industry, where trust, reliability, and innovation are key drivers of...

Raj Sehgal
Dec 16, 20243 min read


Consolidation in Healthcare : A Roadmap for Success in 2025
The ongoing consolidation in healthcare demonstrates the sector’s evolution toward becoming more patient-centeric and efficient.

Raj Sehgal
Dec 8, 20243 min read


Affordable Healthcare: Strategies for Cost-Effective Treatment in India in 2025
Affordable Healthcare in India : Discover strategies for cost-effective treatment in India in 2025.

Raj Sehgal
Nov 26, 20244 min read


Healthcare Communication with Generative AI
Healthcare isn’t just about doctors, treatments and technologies; it’s also about communication & trust Generative AI

Raj Sehgal
Nov 22, 20243 min read


Healthcare Administration: Key Roles, Challenges, Career Opportunities and Future Trends
Discover how healthcare administration powers hospitals, enhances patient care, and shapes the future of medicine.

Raj Sehgal
Nov 12, 20244 min read
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