The Role of Digital Platforms & Social Media in Healthcare
Healthcare organizations that make digital patient engagement a priority stand to benefit from increased trust
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Raj Sehgal
Aug 103 min read
The Wheel of Change in Healthcare Marketing Practice
Wheel of Change : A Framework for Evolving Healthcare Marketing
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Dr Sheha Thakur Goel
Aug 23 min read
The Triangle of Services Marketing in Healthcare: Ensuring Quality and Trust
Internal Marketing ,External Marketing,Interactive Marketing
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Raj Sehgal
May 43 min read
Patient-Centric Marketing: 10 Strategies for Hospitals & Diagnostic Centers
Patient-centric marketing is a healthcare marketing strategy that prioritises the needs, preferences, and values of patients
208 views
Raj Sehgal
Aug 20, 20232 min read
Creating a Marketing Plan by Your Own-Where to start with ?
Often in the professional meetings I am asked with this question about how to create a marketing plan, where to start & what best can I...
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Raj Sehgal
Jul 20, 20232 min read
The Art of Crafting a Powerful Healthcare Brand
Creating a brand identity from vision to recognition.
Create Brand narrative including key elements of branding in healthcare.
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Raj Sehgal
Jul 4, 20233 min read
How to increase sales of your healthcare diagnostic center business
To increase sales for a diagnostic center or a laboratory in India, you can employ various strategies to attract customers from this blog.
113 views
Raj Sehgal
Jun 28, 20232 min read
7 Key Reasons Why a Medical Centre should have Digital Presence
A digital presence is essential for a medical center to meet the needs of today’s patients & enhance its reach, accessibility, & reputation
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Raj Sehgal
Jun 26, 20233 min read
From Clicks to Checkups: Blueprint for an Effective Digital Marketing Strategy for Diagnostic Center
An effective digital marketing strategy helps diagnostic centers enhance visibility, attract more patients, and build long-term trust.
63 views
Raj Sehgal
May 6, 20232 min read
Want to serve more patients in your laboratory? Deploy Laboratory Outsourcing to your service portfolio.
Adding laboratory outsourcing to your service portfolio helps you expand your offerings, serve more patients, and stay focused on delivering
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