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Your Lab Doesn’t Need More Sales Executives. It Needs a Sales Architecture
Diagnostic growth is not always a manpower problem, it is often a structural one.
In competitive markets where demand is limited and pricing pressure is constant, relying solely on sales executives creates fragile revenue. Sustainable growth requires sales architecture: territory intelligence, specialty focus, incentive alignment, and data-driven review systems that transform effort into predictable, scalable performance

Raj Sehgal
Feb 164 min read
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