The air pollution crisis in Delhi is a wake-up call for both policymakers and citizens. AQI levels in Delhi NCR

The rise of non-communicable diseases in India is one of the most significant challenges facing the healthcare system in 2024

Wheel of Change : A Framework for Evolving Healthcare Marketing

Internal Marketing ,External Marketing,Interactive Marketing

Patient-centric marketing is a healthcare marketing strategy that prioritises the needs, preferences, and values of patients

Digital health refers to the use of digital technologies, such as mobile devices, wearable sensors, telemedicine platforms, and EHR

In the business landscape, Accountability and Ownership are two needed qualities that can define success.

We have been hearing about the healthcare startups & the businesses not doing so well or failing despite good facilities, doctors &...

AI in healthcare improve diagnosis accuracy, personalises treatments, streamlines workflows & enhances patient care through data insights.

Often in the professional meetings I am asked with this question about how to create a marketing plan, where to start & what best can I...

Benefits of monitoring these metrics in diagnostics 1. Improve operational efficiency 2. Enhance quality and accuracy 3. Increase customer

Creating a brand identity from vision to recognition. Create Brand narrative including key elements of branding in healthcare.

To increase sales for a diagnostic center or a laboratory in India, you can employ various strategies to attract customers from this blog.

A digital presence is essential for a medical center to meet the needs of today’s patients & enhance its reach, accessibility, & reputation

An effective digital marketing strategy helps diagnostic centers enhance visibility, attract more patients, and build long-term trust.

Strategies for Reducing Global Health Disparities in Diagnostic Services. Reducing global health disparities in diagnostics is essential

Adding laboratory outsourcing to your service portfolio helps you expand your offerings, serve more patients, and stay focused on delivering

Business advisory services can provide valuable support and guidance to diagnostic businesses in a number of ways.